What is SEO and How Can It Help Your Business?

11 Jul What is SEO and How Can It Help Your Business?

One of the most important thing businesses must now consider is their visibility on the net and with consumers who use search engines. Indeed, 93% of online experiences begin with a search engine. With that in mind, find out how a Dallas SEO company can help your business rake in the links and the clicks, and essentially boost revenue.

What Is SEO?

SEO, or search engine optimization, is the process of improving the ranking for your website in “organic” search results. Sites that appear higher on the list of results generally get more traffic to their page, and 75% of users never scroll past the first page of results. So, the goal is to make it to page one — and ideally, to the top of that first page.

Why is the Content so Special?

SEO utilizes techniques based around the ways that search engines like Google and Bing determine your ranking. Basically, those search engines use sophisticated algorithms to scan over the content of the whole web, and determine its relevance and, therefore, its search results position. Since users employ keywords to find what they are looking for, it is essential that you consider the search habits of your target audience so that your business will come up based on those search terms. What SEO does is artfully incorporate those keywords into your site’s texts, as well as into its metadata.

Linking

You’re probably thinking that if all it takes to optimize my site is to include some search terms, why can’t I just do it myself? With access to your server and some beginner’s HTML, you certainly can. But that is not all that SEO companies do for your site. Your page also carries a score for how many inbound and outbound links its carries, which affects your search ranking. Dallas SEO services will be able to ensure that you have a high number of both types of links by posting content in other places that link back to your site, and optimizing content to have links embedded, so you don’t have to meticulously link every source on your site.

Keeping up with the Search Engines

The Kardashians aren’t the only ones who are constantly making changes worthy of note — search engine companies — Google notably — are continually tweaking their algorithm, and sometimes even roll out big makeovers. Luckily your Dallas SEO company is all over it. The biggest advantage to working with an SEO company is that they know exactly how to alter content and linking to improve your ranking, even in the face of the ebb and flow of the big, bad search engine algorithm.

Dallas companies need help to climb to the top of the search page! In 2011, Dallas-Fort Worth ranked seventh nationally among the 938 metropolitan areas in the number of small businesses with 135,799. If your business is small and needs some visibility assistance, contact a Dallas SEO company to help you out.