Conversion Optimization Services

When it comes to your website, ensuring your site looks great and properly represents your brand is important. But there’s more involved than simply designing a pretty website.  You may have heard of Search Engine Optimization. It’s the science of positioning your website high in the Search Engine Results Page.  The idea here is that the higher your website ranks for your niche, the more people will visit the page.  But what happens once they visit your website?  They may be impressed with the aesthetic look & feel of your site, but if they’re left confused as to what they’re supposed to do once they land there, a high percentage will “bounce” from your website onto one of your competitors.  That’s why Conversion Optimization is so important.

 Conversion Optimization does what it suggests.  It optimizes your page for what’s important – conversion. Whether the goal of your website is that the user fill out a form, download an eBook, make a phone call, or purchase an item, without an intuitive layout and navigation, clear calls to action, and the integration of other strategies unique to your niche, your website will not perform at the highest level possible.  This means you’ll need to spend more marketing dollars to accomplish the same returns.

When deciding on a company to design or redesign your website, it’s important that they effectively execute on what we like to call, “the trifecta of great web design.” That is, great design, strategies designed to drive traffic, and the ability to convert that traffic into customers of your brand.