Metal Fabrication Identity

We worked with this client to establish their entire brand identity. We began with the name of their company. After coming up with an initial 100+ ideas, and working through multiple rounds with focus groups, we settled on Metal City Fab. This name is a play-on-words with Motor City becoming Metal City. It’s a creative way to pay homage to the city of Detroit, while tying it to the client’s brand and industry.

From there we began work on their logo, selecting colors, etc. Once their logo was final, we created their Corporate Identity by creating business card design, and beginning work on their new website.