Why Detroit Businesses Should Invest in Mobile-First Web Design Strategies

17 May Why Detroit Businesses Should Invest in Mobile-First Web Design Strategies

Digital trends are evolving quickly, and owners and marketing managers need to prioritize their online presence now more than ever. Whether this is a new launch or a complete redesign, following these tips can help companies prepare for the future. So read this article to learn why Detroit businesses should invest in mobile-first web design strategies.

What is Mobile-First Web Design?

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A mobile-first web designer focuses on creating pages that display content seamlessly on numerous devices, regardless of window or screen size. Mastering this strategy can be tricky due to space limitations and bandwidth. Owners want to ensure their visitors can see a site’s key elements by removing anything that isn’t necessary, including operations such as panning and zooming. The end goal is to provide users with seamless navigation while maintaining the ability to add functionality for larger displays.

Why is Mobile-First a Priority?

According to Statista, more than 58% of global internet traffic comes from mobile devices. Because this demographic has outpaced their desktop-user counterparts across the globe, it is more important than ever to take an adaptive approach to a business’s online presence. Owners can do that with a mobile-first design strategy to ensure their website renders correctly on any device. 

Implementing This Technique

Detroit web design has never been more crucial to a company’s success, whether it’s a brick-and-mortar shop or sales that happen exclusively online. A designer that knows how to implement a mobile-first strategy will first identify what the visitor is looking for, such as operating hours, address, or services. By taking advantage of wireframing in this early step, creatives can efficiently structure any site’s layout. They’ll then implement larger touch targets that make activating interactive elements effortlessly.

Once the mobile option is complete, designing for other, larger-screened devices is more manageable. Tablet users tend to spend more time on a site, so designers can delve deeper into the company’s information by highlighting specials, for example. Finally, creatives can turn their focus on desktop visitors with more progressive enhancements such as a blog post or an events calendar.

Mobile-First Best Practices

A Detroit business’s online presence should follow a few of the industry’s best practices. Here are a few tips to ensure an effective approach:

-Always prioritize content.

 -Prominently display critical elements that users want. 

-Deliver intuitive navigation with features such as Hamburger menus to help guide visitors to the page’s secondary elements.

-Avoid distracting pop-ups, advertisements, or larger graphics.

-Skip hovers as there are no controls for fingertips-yet.

-Conduct extensive testing on mobile devices, tablets, and desktops with a tool such as BrowserStack to optimize the site for real-world conditions.

The trend is clear. Millions of website visitors have shifted from desktops to mobile devices to access the web. It makes sense for developers to make this audience a priority. By incorporating a mobile-first design, Detroit businesses can prepare now for explosive growth in mobile browsing. If you need help ensuring your mobile- first web design strategies are sound, contact the experts at Brown Box Branding for a consultation.